Survival of the Fittest – Building Your Business

With all the other businesses out there you must find a way to market your business uniquely (a niche) causing it to stand out from among the rest.

Be prepared to work at building your business. You must build relationships with your customers and fellow netpreneurs by building a good reputation, one customer at a time.

So what does this have to do with the Internet? Or maybe you are thinking, “How does this apply to me. I don’t even see or talk to my customers, it’s all automated.”

Even with the overwhelming size of the Internet and the online businesses, business still boils down to people, people make decisions based on ‘relationships, and relationships are made…one-on-one.

8 Business Building Areas:

Know Your Customers…
This one-to-one marketing is also known as customer relationship management. Online, I call it Internet relationship management and it’s accomplished by building relationships and providing absolutely outstanding service to your customers.

Lay A Solid Foundation…
Start by building a good reputation. Present yourself as reliable, honest and trustworthy, a person who knows what you are doing, be a person of your word, and foremost…always put your customer first.

Enthusiasm is exciting and contagious! Be confident and competent in your business. The customer will get caught up in your enthusiasm.

Build relationships with your customers and fellow netpreneurs. Make your web site, newsletter and products “user friendly” by asking for their participation and their opinions. Let them get to know you and your business. On the Internet, you can build both personal and business relationships without actually “meeting” someone.

Networking and Social Media Marketing…
“Word of mouth” advertising has always and will always be the best form of advertising and that’s what Twitter, Facebook, and LinkedIn, three of the largest social medias, are all about… making contacts, building relationships, and gaining your trust. They are “word of mouth advertising on steroids” and…it’s Free!

These social media sites are not about making sales, they are about making contact, building relationships…earning trust and credibility. That’s word of mouth advertising in the best of forms – people telling a LOT of other people.

Network through these and other social media sites, discussion groups and newsgroups. Become part of a question and answer group and get involved in conversations to become known as reliable and trustworthy in your field.

But remember, the two most important principles of social media are authenticity and transparency. Whatever is done needs to be done with quality.

Blogging …
Blogging is huge on the Internet and by far one of the best business building resources and one of the most powerful forms of advertising on the Internet! Whatever the subject, you can find a blog.

Blogs, short for web logs, are very easy to start, generally don’t require any technical knowledge, and should be updated frequently. Blogs can also increase traffic to your site. Search engines love blogs due to the constant change in content!

When creating and writing your content, make it interesting by adding your own personality and enthusiasm to your posts. Write like you’re talking to a person who’s right beside you.

Once started, be sure to promote and market your blog. Do a search for Blog Directories for places/sites to promote/list your blog. Find other blogs of similar or complimentary interests, post comments on their blogs and link and trackback for more visibility.

You can also post your blog in groups, on message boards, and can RSS Feed your blog to social media sites like Twitter, LinkedIn, and Facebook. Be sure to include your blog link in your e-mail sig (signature).

Remember: You are unique. There’s only one you, so share your information written in your unique personality!

Publish Your Own Newsletter…
This is one of the best business building tools on the Internet and it is not hard to do. There are sites that offer free newsletter (ezine) templates and many sites to get “free content” articles for placing in your newsletter.

Newsletter publishing allows you to market to your database of customers and prospects, with new offers, updates on your site or products, resources and any other information you have to make available. At the same time sending a timely newsletter keeps your name and information in front of your customers and prospects.

Write and Submit Articles…
Share your knowledge, experience and expertise and receive free publicity by writing articles. Writing is the most important skill you can learn for online marketing. This establishes you as an expert in your field while building your reputation and business, plus giving you author status. This is another way of keeping your information in front of people.

Writing articles is not as difficult as it sounds. You don’t have to be a professional writer, just write your article as if you were talking to a person sitting there beside you, one-on-one. Research your subject information and share what you know.

Write short articles around 500-1000 words. Then market your articles in different areas. Post you article on your web site, publish it in your ezine, submit your article to other ezines, offer as “free content” to other web sites, and/or compile a series of articles into a “free e-book bonus”.

Ask For Help and Never Stop Learning. ..
If you not sure how to do something or have a problem, ask someone. In my 11+ years online, I have “met” some of the nicest, most helpful and friendliest people online since building my first web site, through my current web site (A word of caution: Do be careful online!)

Don’t Be Content To Stay Where your trusted directory You Are…
Things are always changing and moving on the Internet. Keep on top of things. Continue searching and reading new information.

Remember to do something every day…send an e-mail, write or send out an article, Tweet and post on a message board, send a letter and brochure to a business, hand out your business cards….do something.

As you change and move with the Internet and your business grows…be prepared to learn new and exciting skills and techniques along the way to Survival of the Fittest…building your business!

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