As I surf the web each and every day, I come across a fair number of websites using WordPress. I absolutely love WordPress and I admire the ways in which people have implemented it for their blogs and websites. However, there are three common mistakes I often see webmasters making with their WordPress websites.
The biggest mistake is using the default link structure and not creating easy to read permalinks. webmastershall For example, do the URLS at the end of your domain name look like this:?p=123 or does it read like /top-three-mistake-users-make-with-their-wordpress-blog?
As a webmaster you have to put yourself into three different pairs of shoes. First, the search engines. How will the search engine know what your page is about? Yes, there are numerous elements on a page that communicate this to the search engine. However, the actual page URL is a large one. Make it easy for search engines to know what your page is about. Second, keep in mind the searcher. So your web page appears in the SERPS. What do they see? will p=123 mean anything to them? Yes, they will see the page title, etc, but they also see the URL. Clear URLs will ENTICE clicking! You want searchers to click to your site, right? Third, your website visitors needs to know what page they are on, the URL is a large clue. Make it easy for your readers!
Leaving default, useless WordPress elements on their pages, is the second mistake WordPress webmasters make. How many people actually use the calendar to find content? What does the calendar mean to the user? Unless you are an event driven website, the calendar is all but meaningless. Remove it from your website! The same goes for tag clouds. Yes, I know they were cool when they first came out, but now they get in the way. I know I am blind to them and frankly, they take up important real estate on websites that could be used so much better. Remove those as well!
Lastly, especially as it relates to blogs, is timeliness. I am guilty here. While, the blog posts on my site are not the main traffic drivers, the blog is my way of saying there is life on this site! How long was it since your last blog post? More than 6 months? I frankly recommend once a month. Put something out there, anything, it lets readers know that the site is a living document and not something that has been abandoned. I will give you a good example. Since I play in the WordPress space, I often am looking at templates and themes. There have been a few premium themes I MIGHT have purchased, if I saw that there was life on the blog. All the other content looked great, the theme looks awesome, but the last blog post? Almost one year ago. One year?? Hello, you guys still alive? Are you supporting your theme? Makes me skittish and I did not make the purchase. Huge mistake. If you have a blog, post something at least once a month, even if it is a picture of your dog.
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