2011 How to SEO Your Facebook Custom Landing Page

Yes you can SEO your Facebook Business Page

This is a great place to start and you can do it yourself.

1. Name your page with keywords in mind. If your potential viewers are going to look for you by your company name then that would be the smartest name for your page. Especially if it is a branded name such as Gap, Oreo, Macy’s. My registered business name is Stand Out Social Media LLC. But my Facebook page name is Custom Landing Pages. That is we do. We specialize in Custom Landing Pages for businesses on Facebook. We named our page strictly with SEO in mind. No one is looking for Stand Out Social Media.

2. Lock in your Facebook page “Vanity URL”. There is no point in making a page unless you want people to find you, like you and do business with you. The best way to lock in your Facebook URL is to go to the page. Did I mention you first need to get 25 people to “Like” your page. Then type in the YourPageName. If it is available LOCK IT IN! This is search engine rank-able. It is a true domain name and a real web address. You can even shorten it up by using

(Facebook paid 8 million dollars to the Farmers Bureau for the url. Bet you wish you bought that domain name) You can use the on your business card or any where you want to advertise it. Always remember to put the http:// before any www web-address… in order to make it a link.

3. Now that you have your page name locked in, lets start building some rich content in your Info Tab… Here is where you want to use as many search-able terms and keywords as possible. Make sure you link your off Facebook websites back here. You should also place all of your other social media links here as well. (Twitter, YouTube, MySpace, Blogs)

4. Under your Business Page profile picture there is a box called Information. This is also a great place to use keywords. Here is an example of what our page information says. You will notice we are telling everyone what we do and it is keyword enriched. Example: “Thank you for visiting!

We create Business Facebook Fan Pages that have a custom landing page to promote deals and welcome new fans…”

5. Now I told you what to do in number 4 with the information box. You can change it once a week to keep fresh new relative content that is search-able. Always keeping in mind this area should be keyword loaded. You can also use this area for links and contact information.

6. Another way to get even better SEO is to include meta tags in your landing page photo fbml code. If you do not know html then this would be something you would need to learn. It has been said it is just like learning another language. If you do know how to code, you can load up some serious keywords just by adding – alt=”all the keywords galore” inside your code. This is one example.

7. Post your high priority links such as your off Facebook website, Blog, Twitter account and Your YouTube channel anywhere you can, when ever you can. NOW MOST IMPORTANT make sure all of your other social media sites have your Facebook link attached to them in appropriate places. This is also covered in our fb-bootcamp series.

Seven is my lucky number so I am going to stop here and wish you the best of luck optimizing your business page on Facebook.


Singapore Homes and Condos for All

Despite its small size, Singapore holds an important place on the map of Asia because of the industrial developments, staggering economic growth and the important international trade links. Consisting of 63 islands, Singapore had initially been a British colony and later it became an independent nation. Since then, the country has registered a nearly steady growth of business and has emerged as one of the important industrial hubs of Asia. Apart from that, the country presents a perfect and enchanting blend of modernity and traditions. On one hand, it has temples, mosques, places of cultural heritage; on the other hand, there are imposing skyscrapers, stunning shopping malls, restaurants, hotels, gorgeous offices, glitzy clubs and casinos and other amenities of modern lifestyle. There are excellent job prospects in almost every field and excellent law and order. The country has a fresh, clean air; it is green and has strict rules against littering streets and pollutions of all kinds and is overall a friendly and safe place to live in. for all these reasons, the number of people flocking to Singapore to make it a permanent home has increased in the recent time.

Singapore homes are available in different price ranges, sizes, in different locations and are of different types. There are property agents, managers, relocation managers who work in reputed property firms and have all the necessary information about houses, apartments, flats, condos etc that you are looking for. There are property web portals with information about realtors, builders, contractors, housing agents etc who should be contacted for this purpose. You can also go through the numerous advertisements of properties for sale, rent etc in these portals. The entries contain photographs, detailed information like size, type of apartment i.e. residential or commercial, number of rooms, asking price and contact details for your perusal.

Buy apartments in safe localities in Singapore. There are projects of luxury apartment constructions in very industrially developed and residential areas of the country with exceptional facilities, all types of modern comforts being undertaken by reputed builders. To buy home, you must be sure of your requirements and then go about searching for it. If you have a family then you need a big apartment but if you live alone, then a small flat may suffice. Cost is a big factor here as living expenses in Singapore can be high. There are properties for sale and rent varying in prices. You should select what will suit your pocket.

Buy condo if you want to enjoy the benefits like secure parking spaces, lobbies, clubs, swimming pools, elevators etc at a much cheaper price and own a home of your own at the same time. Living in condos is affordable and comes with several excellent facilities while you’ve to share the costs of maintenance. There are superb condominiums in popular locations with amazing facilities of transportations, schools, colleges, shopping malls, offices etc nearby. The web portals contain information about the tenure, prices, area and detailed descriptions too.

Living in Singapore is an enjoyable experience indeed. This enjoyment is heightened more if you find the right place to live in and settle down without any discomfort.


Wide Width Womens Shoes – How and Where to Buy Them

It is not that hard to buy shoes for women over the Internet. As long as you know what she wants and what size would fit her feet. There are a lot of online stores that cater shoes and they’ve got different styles, sizes and brands available for you to choose from.

With the popularity of online shopping. Looking for the right shoe is just a breeze. The only concern you have is the shoe size. In almost all the website for shoes the first thing you’ll be asked for is the size. You have to know what your precise shoe size is and not to mention the width. It could be that your feet is at size 8 but has a width of 3EEE or it could be that you are size 8 but the width is 4EEEE. This is important to know. It would be best to have your feet measured by a shoe specialist so you’ll know not just your shoe size but also its width.

The main advantage of buying shoes online is the wide variety of shoes they have that you can choose from. There is also no stock restriction that you often have issues on when you buy in the mall or the shoe store. You just select the shoes you want and the size you need and that’s basically it!

In most commercial stores not all sizes are available. It would be quite disappointing for women when they find the perfect shoes but they don’t fit. Most of these stores offer just the smaller shoe sizes, up to the biggest shoe sizes, but they don’t offer wide width shoe sizes. In buying shoes online all sizes are available and most of the shoes on commercial stores are also available online. So no more disappointments in not getting that awesome red stiletto you’ve always dreamed of, that is always out of stock in your local shoe stores.

Here below are some of the best online stores where you can buy shoes for women:
If you are in a deep budget this is the best place to look at. They always have great sale on shoes and they have the coolest brands ever.

This is one of the best online shoe stores. They have an enormous array of shoes available, great customer service and fast shipping.

This is another site to get inexpensive shoes that would fit your budget and they have out of this world style of shoes you can’t find anywhere. Real cool and quite classy.
They have loads of enormous deals offered on several designer labels and brand names, and shipping overnight is free. That’s more deal for a great buy.
This is a splendid site if you are looking for hot shoes in style. They have a good athletic shoes selection as wel


Online Shopping in South Africa – A Guide

With the advent of more and more internet access, South Africans have turned their love of actual shopping into online shopping. If you are one of millions who love online shopping, you will find there are a lot of benefits, shopping deals you can enjoy.

After all, what is better than online shopping for high quality products of your choice right from the comfort of your own home? The truth of the matter is that there are a lot of advantages to this that actual shopping does not offer.

Some of South Africa’s most popular online shopping stores feature a lot of shopping deals plusvalueindia and online shops you can browse through. If you take your time and see what kind of available deals there are currently, you will find a lot of shopping deals with consistent browsing.

Although the online shopping South Africa store Woolworths has a namesake in the USA, this is a totally different unrelated online store, with no financial strings whatsoever. Woolworths in South Africa aims to give you a total and complete shopping experience which includes being able to have access to all the latest electronics, music, games, clothing, accessories, home products and the like.

Pick and Pay, on the other hand is a grocery store which offers you the advantage of having a professionally trained picker to find the items you have listed down on their website. Online shops such as these are a real benefit especially for people who do not have that much time to do grocery shopping.

The advantage this website offers includes you being able to have the groceries of your choice delivered right to your home in South Africa. Pick and Pay lets you find the Pick and Pay online store nearest your residence so that you will be able to patronize the store nearest your home, for fast delivery time.

Kalahari net is one of the most popular online shops in South Africa today. Open and available twenty four hours, you have at the tip of your fingers expedition essentials, ebooks, appliances, watches, flowers, DVD’s and jewelry, among others. Kalahari net is an online store which offers an extensive shopping experience that can keep you occupied for hours!

Take 2 will also give you access to more great finds such as music, games, electronics, DVD’s, books and a lot more other products. In the event you need to do some gift giving, you might want to check out Take 2 and see what online shops such as this one has to offer.

You need not have any worries when shopping from the mentioned websites. Not only are these websites reliable, they are secure and protect all your confidential information as you shop.


Vastu Shastra Tips For A Master Bedroom

The bedroom has a very important influence on people who sleep in it. Since a master bedroom belongs to the master or the head of the house, it is very important that this room be rightly oriented and decorated so that the master’s mind remains balanced and he maintains a positive attitude. vastuconsultant Vastu shastra gives specific and clear guidelines about how a master bedroom should be oriented and about the colors and décor that can be used in this room.

The right orientation

According to vastu, a master bedroom has to be located in the southwest corner of the house. Preferably, the bedroom should be located on the topmost floor, if the house is duplex or split level. In case it is not possible for the head of the family to have his bedroom on the top floor, the topmost southwestern bedroom can be given to the eldest child of the family. Southwest is the direction of earth, which in turn implies weight and heaviness. Since the head of the family is the most powerful force at home, this direction is suitable for master bedroom.

Decoration tips for master bedrooms

Master bedrooms should be shaped such that the room has four sides and corners, square and rectangle being examples. Beds should not be placed directly under beams. Also, box beds are not recommended for master bedrooms. In case you do have box beds, do not fill the boxes with clutter. Keep the bed light and clean, both inside and out. The sleeping position should be north facing.

The entrance of the master bedroom should be towards northeast. Vastu also suggests that wardrobes and almirahs should be placed on the southwest corner of the room. You can use the northern or eastern walls to place dressing tables and mirrors. It is important to ensure that mirror does not face the bed. Electronic equipments such as television, air conditioners, electronic locks, music players and others should be on the east. If you want to have a study table in the master bedroom, keep it in the north.

Shades of pinks are considered good colors for bedrooms because the color is soothing and romantic. Other suitable colors are grey, pastel blue, pastel green, off-whites and light rose. Bright reds should be avoided because they cause aggression. However, reds can be used as highlights.

Aspects are in accordance with scientific calculations

Blindly following these directional elements and vastu tips does not bring prosperity and wealth to a house, although these aspects do help in a big way. Precise planning and calculations are carried out depending on the aspects of rooms and the house with regard to geographical north and south. Based on these calculations, exact positions of articles, furniture and structural elements are decided.

Vastu experts believe that there is no one-size-fits-all solution in vastu. Since every person is unique, his requirements are unique as well. Customized solutions are the most effective for vastu. So, it is beneficial to consult a vastu expert before embarking on redecoration your home. The expert will probably want to visit your home or hold a long conversation to discuss details of construction and arrangement of homes before suggesting the most effective master bedroom design. The major advantage of consulting experts is that you do not have to demolish any part of the home.


Commercial Realtors – How to Research the Local Property Market Today

When you work in commercial real estate agency, you really do need to know the trends and activity of the current property market. This requires marketing research that is up to date and relevant to the properties that you work on.

Good property research will always help you in your sales presentation and pitching process for new listings. vastuplus There is nothing more embarrassing in your presentation than being asked a question about the local property market, and then being unable to provide the specific answer or comment that the client was looking for.

Clients Know the Area

In many cases the clients that we work with understand the immediate area around their property far better than the agencies that cover the area. They know the history and intentions of all the local businesses and property owners. In many respects they may have an established business relationship or friendship with these groups. That being said, local property owners and business owners are also an amazing source of referral business and market knowledge. You simply need to ask the right questions.

To research the local commercial and retail property market, the following information will be of great benefit and should be a central focus for you.

First and foremost, you need to have a complete understanding of property usage and planning regulations as they apply throughout the entire local property precinct. There will be zones that apply to property usage and they will have an impact on business occupancy and property prices. Get a copy of the plans and drawings that apply to the current planning regulations.

The history of sales in the area should be obtained from sale records and council records. The trending of property prices over the last five years will give you an up to date impression of the buoyancy of the current property market. Drive past or inspect properties of relevance where you can get good detail of sale price evidence.

The leasing of commercial and retail property will be impacted by the supply and demand for vacant space. The trends in rental today and over the last few years will give you a good impression of business sentiment and volatility. There are different types of rental to consider such as gross rental, net rental, and lease incentives. Make sure you understand the differences as you gather the rental information from comparable properties. Also be aware of the typical outgoings costs as they apply to each property type. The outgoings will have impact on the differences between net and gross rental.

Identify the quality properties in your local area and research the relative property ownerships and history. They should become targeted properties for your ongoing prospecting processes.

Identify the location and investigate the costs of any vacant land in your property area. It is likely that these parcels of land will become suitable for development at some stage in the future.

Monitor the advertisements for property sales and leases both on the Internet and in the local newspapers. These advertisements will give you trends to monitor and targets to chase.
The researching of commercial property is a constant ongoing process for commercial agents. The agents that really understand the local property market can present and pitch for a listing more effectively and successfully.


Travel Jobs – Make Adventure Your Career!

“Life is either a trying experience or nothing. Security doesn’t exist in nature, nor do the offspring of men overall experience it. Maintaining a strategic distance from threat is no more secure over the long haul than openness.” – Helen Keller

I need to open your eyes a piece to the magnificent chances the world has to bring to the table. Other than burning through 8 or more hours daily in a little desk area, working really hard at something you scorn, there are scores of things that you can do to bring in cash in energizing, courageous ways.

For the greater part of these positions you don’t should be youthful or truly fit. You don’t have to have exceptional preparing, or preparing that isn’t effectively procured. You simply need to understand that they’re there and proceed to get them.

There are occupations that pay you to travel. There are occupations that give you free food and lodging. There are occupations that take you cruising, horse-back riding, mountain-climbing and to extraordinary islands. There are even positions that pay you to feast at extravagant eateries.

The rundown of energizing travel and experience occupations that are accessible to you is practically boundless. You can in a real sense single out what energizes you the most. Furthermore, if in the uncommon case your fantasy work doesn’t exist – you can make it.

Did you realize that:

There are in a real sense a great many business fishing organizations in Alaska that are continually searching for new workers. A large portion of them will pay for your full circle airfare from Seattle to Alaska, give you free food and lodging and pay you $2,000 to $10,000 every month (with experience you could procure considerably more).

English educators are popular around the globe. Foundations and private people will pay you only for showing individuals something that you definitely know. Typically, no exceptional testaments are required (you don’t have to communicate in the nearby language), and you can make $200 per day by showing English as an unknown dialect. Educate in Thailand, Japan, Brazil – any place.

You can purchase exceptionally valued things for low priced in nations around the world, at that point sell them for immense benefits. (Gold adornments could cost you $100, you sell it for $1,000, acquiring you a benefit of $900). Probably the most ideal approaches to sell these things is through online closeouts like eBay – and on the off chance that you do it right you’ll have the option to maintain your sale business from anyplace on the planet.

There are helpful associations, similar to the Peace Corps, that pay for your food and lodging, and give you a month to month pay. You’ll have the option to venture out to unfamiliar terrains, help individuals, and get paid for it.

Your movement photos are valued at $$$. There are a few spots on the web (look at and where you can post your photos. Each and every time one of your photos gets downloaded, you acquire a commission. When an image is posted it stays there however long you like, and you keep on procuring leftover pay from it, from anyplace on the planet. Envision the amount you could acquire every month with 1,000 pictures posted on a few distinct locales.

Incalculable sites, magazines, papers and exchange diaries need your movement stories. At the point when you expound on your movement encounters these distributions pay you for it. Likewise, when you show cafés, visit organizations and inns your composing qualifications, they will frequently give you a major rebate on their administrations.

Fierce blazes spring-up during the sweltering, mid year months. They compromise woods, untamed life and homes. Individuals that battle these flames get room, board and travel costs paid for. In addition, they get paid their standard time-based compensation, extra time pay, significantly more compensation, and even danger pay. Wildland firemen reliably make a huge number of dollars consistently.

I could go on, however I think you get the thought. There is positively no explanation at all to remain in an exhausting, unfulfilling position that you disdain when such countless fun, energizing and brave freedoms are out there.

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What Is the “Automatic Stay” in Bankruptcy?

I have seen something reasonable of account holders who declare financial insolvency without requiring prompt help. They may be current on the entirety of their bills and have not gotten a solitary call from a lender, however are overpowered by their obligation stack and don’t perceive any exit plan other than chapter 11. In that circumstance, their documenting date is subjective and might actually have sat tight for month.

Be that as it may, regularly debt holders have a promptness to their circumstance. They may be confronting an abandonment or a garnishment. Maybe they have been served and the appropriate response is past due and in default.

The uplifting news is regardless of which certainty design the debt holder is looking before the documenting, the second the debt holder records, he/she appreciates the insurance of the “programmed stay.” The assurances of the programmed stay are spread out in 11 USC 362. They keep banks from making the accompanying moves:

* Starting or proceeding with a garnishment

* Starting or proceeding with an abandonment

* Starting or proceeding with a claim against the account holder

* Calling the account holder

* Sending bills to the indebted person

* Repossessing a vehicle

Essentially any demonstration to gather cash shy of a homegrown help commitment will stop at the documenting. This doesn’t mean the borrower doesn’t need to pay to keep on utilizing any of its collateralized things. Or maybe, it simply implies until such time as the stay lapses which can occur through the termination of time or through a bank activity called a “movement to lift stay” – the debt holder is ensured by the programmed stay.

The programmed stay works distinctively in part 7 versus section 13. For example, the account holder in a section 7 continuing needs to document a reaffirmation arrangement inside 45 days of its court appearance to hold its vehicle or, more than likely the stay lapses naturally by then, though in a section 13 the borrower would take care of the vehicle as a component of its arrangement and the leaser would really need to record a “movement to lift stay” to repossess the vehicle. (Note: the details of potentially keeping a vehicle without marking a reaffirmation and whether a borrower would take care of a vehicle in a 13 straightforwardly to the leaser or through the trustee will shift as indicated by region).

Moreover, in a section 7 the programmed stay works distinctively as to individual property versus genuine property. As referenced over, the stay will terminate naturally as to individual property (normally the account holder’s vehicle) if the borrower doesn’t document the reaffirmation understanding the debt holder recorded in its assertion of expectation inside the designated time. Notwithstanding, as to genuine property, (the borrower’s home) the stay stays essentially until the most punctual of the trustee surrendering the property, the case being released, the case being shut or the case being excused. Thusly, genuine property remains frequently last until the finish of the case in a part 7 or 13 except if the lender documents a “movement to lift stay.”

At last, note that the account holder loses programmed assurance stay on the off chance that he/she becomes what it known as a “chronic filer.” If this is the borrower’s second documenting inside a schedule year, the debt holder just gets programmed stay insurance for 30 days and should record a “movement to broaden stay,” to keep it in power longer. On the off chance that this is the borrower’s third recording inside a schedule year, the account holder gets no stay and should document a “movement to broaden stay,” to get any stay insurance. Without a legitimate pardon for the recurrent filings, the indebted person’s movement probably won’t be conceded.

Peter Bricks is an insolvency lawyer who rehearses with The Bricks Law Firm in Atlanta, Georgia. He is authorized in the State of Georgia and the District of Columbia. The Bricks Law Firm is an obligation alleviation organization gladly helping shoppers in seeking financial protection. Nonetheless, there is no lawyer/customer relationship with the peruser of this article except if there is an expense understanding. Your circumstance is novel to you, and Peter Bricks or potentially The Bricks Law Firm would have to talk with you independently before we could offer you appropriate and precise lawful exhortation. This article should just be utilized for instructive purposes.


Increase Revenue, Value, and Customer Satisfaction With Internet Marketing

In the present monetary condition, entrepreneurs are consistently assessing how to bring balance among cost and worth with regards to advancing their items and administrations with promoting and showcasing their organizations. One of the fundamental difficulties is the quantity of alternatives accessible with changing expenses and knowing which choice best accommodates their business specialty. Web Marketing or eMarketing, is tied in with building connections through Solution Based Marketing (SBM) over the Internet pulling in focused clients searching for what you have to bring to the table.

We should not confuse Advertising with Marketing. Promoting is tied in with selling an item, however Marketing is tied in with selling an offer. There are numerous approaches to advertise on the Internet: famous web indexes, distributed and downloadable articles and recordings, or getting installed with Web 2.0 and enter the online media domain with Facebook, MySpace and Twitter to give some examples.

Utilizing these stages to expand openness of what you have to bring to the table. The principle benefits and perceived benefit of advertising items and administrations over the Internet interestingly with a physical store is that the Internet is open and accessible day in and day out. Measurements have shown that 63% of buyers are looking and looking for products and enterprises over the Internet in their neighborhood of utilizing customary strategies for searching for the best an incentive for their dollar in printed professional references; truth be told this is the favored strategy in light of the comfort and speedy recovery of explicit data.

So we should discuss the best method to pull in focused clients that are really inspired by what you have to bring to the table. On the off chance that 63% of buyers are utilizing the Internet to look for items and administrations in their neighborhood, you need to ensure your advertising effort is being seen by those possible clients. You need enormous openness to guarantee this association is fruitful.

The biggest and most mainstream web crawler is Google, trailed by Yahoo and Bing (previously MSN). To guarantee an effective association with these expected clients to your organization site you need to choose and utilize the more mainstream “Catchphrases” that are being looked. There is a free apparatus on the Internet that can give this significant information; go to and select “The Keyword Tool”. This will give you a report by prominence of the watchwords that are being looked on an every day based across the significant web crawlers recorded previously.

You can either decide to pay the significant web search tools to advertise your items and administrations over the Internet or exploit free options known as Web 2.0. On the off chance that you are acceptable at composing duplicate, you can distribute your data on article based sites (e.g.,, or On the off chance that you are acceptable with video, you can arrive at possible focused on clients by distributing a short video on, or Writing for a blog (or weblog) is another method to connect with possible clients through intuitive interests. With every one of these stages you will need to list your organization site for expanded openness to your possible clients and give an approach to them to get in contact with you or where they can leave their data (known as a select in box).

Advertising on the Internet is tied in with getting an expanded Conversion Rate. Change Rate is a level of those that leave their contact data isolated by the quantity of those that land on your organization site searching for more data. The higher the Conversion Rate the higher capability of expanded income and incentive for your clients. Recall you need to get your clients to follow this recipe: AIDA = Attention (get), Interest (hold), Decision (make), Action (take).

With the numerous choices to advertise one’s business on the Internet can get overpowering and expensive; particularly through experimentation. In the event that you are an entrepreneur that is searching for a moderate internet showcasing (publicizing) arrangement, I would gladly give extra data to assist you with developing your business.


It’s Time for Me to Show You – By the Way It’s About the Challenges of Internet Marketing

I recently participated in a mastermind/interview with a great marketing mentor of mine and I wanted to share with you some great advice he gave on conquering the challenges of internet marketing. He gave great insight on the reasons newbies have challenges and why advanced marketers have challenges.

During this mastermind he gave 4 reasons why newbies have a hard time and really get bogged down with the challenges of internet marketing. pahepbn I’ll start there first.

People use the excuse that internet marketing is not for them because they don’t understand how to integrate it or what the point of spending time, money and energy in internet marketing would be. Usually they don’t’ grasp how internet marketing can be used to better service customers through trust and engagement and can’t see the great vision of how it can add to profits.

People say they don’t have the time. This is usually followed by I don’t have the expertise or ability. What they’re really saying is they don’t see the value. They view it as more of playing than being productive.

Another great excuse about the challenges of internet marketing is “I have no money, no budget for it.” That’s the great thing about internet marketing, it’s made as a resource for people on a show string budget. It’s not a get results fast type of strategy, it’s to be used for the long haul and build on piece by piece each week.

Perhaps the most legitimate challenge is keeping pace with new changes with new resources and changing guidelines. After all it’s hard to want to put effort into any kind of marketing when it seems that the time, energy and money would be wasted when you’re not in complete control of the message.

As for advanced users it’s an issue of marketing blinders. Today we’re overwhelmed with advertising and promoting around every corner. When that happens someone usually makes a message that’s unique and different which gets attention for a while and than everyone does it. Before you know it everyone has blinders on again.

By the way stay tuned because I will explain how to bypass these hurdles.

Another is relevant and engaging content. If you don’t’ know your audience well enough it’s pretty easy to see that they’ll give you their 3 to 5 second look and move on/forget about you. But identify what they’re seeking and give them the opportunity to connect with an expert/voice their opinion and you’re getting the hang of it.

The last challenge is staying with internet marketing for the long haul. Internet marketing will do you no good if you only give it a couple of weeks or months and expect it to prove to you that it works. Every resource out their is made for a purpose and it’s up to you to put the effort forward to understand the resource and use it to your full advantage.

Now as I said I would give you advice on how to hit some of the challenges head on. Well my advice is two fold. First put in the effort into things that others won’t do. Learn to do things for your customers that the competition won’t. The other is do something that’s out of your audiences pattern. If they’re surrounded by flyers for example make a blow up balloon that gets in their way that they can’t help but notice. Here’s a current example that some of my marketing mentors are doing, going back to direct mail. The reason, people aren’t getting as much mail as they’re used to, send them something they can feel rather than digital when you’re a digital marketing company and it breaks their pattern and causes a moment of focus.